About Us

Who are Emma, Sophie & Jack?

We are a little family from Auckland who built a life around a small boutique and a dream.

For many years, this shop was a place filled with love, hard work and beautiful memories. My husband and I built it together, working long days, unpacking deliveries, helping customers and slowly creating something that became a part of our lives.

Then life changed.

After losing my husband, I tried to keep our dream alive. I wanted the boutique to stay open because closing the doors felt like saying goodbye to a part of the life we had built together.

But I am now raising our two children, Sophie and Jack, and I have realised that sometimes moving forward means letting go.

So I made the difficult decision to close our boutique.

This final sale is not simply about selling clothes. It is about saying goodbye to a place that meant so much to our family and thanking everyone who became part of our story.

Every piece that leaves our boutique takes a little piece of that story with it.

This is our final chapter — but it is also the beginning of something new.

With love,
Emma, Sophie & Jack 🤍